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For ecommerce brands on Shopify

Three channels.
One system.
More customers.

Collab by Shopify Awin Customer Referral

Most ecommerce brands grow on word of mouth — but almost none have a system for it. E-Referred gives you that system in a weekend, covering customer referrals, Collab by Shopify, and Awin affiliates together.

Get the toolkit One-time payment of £497 + VAT
5 modules · instant download
Three channels, one toolkit
  • REF
    Customer Referral Dual discount codes, trigger moments, and a scripted ask your best customers will actually use
  • COL
    Collab by Shopify Set up your brand profile, invite creators, and track commission — built into Shopify, completely free
  • AW
    Awin Activate publishers, set commission tiers, share a promotional calendar — a strategy, not just an account
Includes tracker + incentive calculator
25+Years experience
3Channels covered
1 weekendTo build your programme
90 days90 days and you should be seeing results
The problem

Your referral and affiliate channels exist.
They are just not working.

Ask most ecommerce brand owners and they have Collab installed, an Awin account, and a referral link in the footer. None of them are getting the results they should be.

Where most brands are today
Collab by Shopify: set up, three creators, no strategy, no activation
Awin: live account, 90% of publishers inactive, no commission tiers
Customer referral programme: a link in the footer nobody clicks
No promotional calendar shared with publishers or creators
Nothing tracked, compared, or optimised across the three channels
Where you could be in 90 days
Collab: 10–20 active creators, gifted product, commission tiers, monthly check-ins
Awin: 20+ active publishers, base + performance commission, quarterly reviews
Customer referral: trigger emails, dual discount codes, scripted ask at peak moments
Promotional calendar running across all three channels simultaneously
Live tracker comparing CPA, revenue, and conversion across all channels
The three channels

One toolkit. Three referral engines.

Most brands run these channels in isolation, with no shared strategy and no way to compare performance. E-Referred gives you a system that runs all three together.

Customer Referral
Word-of-mouth, engineered
Your happiest customers are your best sales channel. The toolkit shows you exactly when to ask and what to say.
  • Dual discount code model — referrer + referee both win
  • Trigger moment mapping — the exact moment in the purchase journey to ask
  • Scripted ask templates — words that feel natural, not pushy
  • Works with ReferralCandy, Smile.io, or native Shopify
Collab by Shopify
Creator marketing that converts
Collab is free, built into Shopify, and most brands are barely using it. This module changes that.
  • Brand profile setup and creator marketplace optimisation
  • Gifting strategy — how to turn creators into genuine advocates
  • Commission tiers — performance-based rates that motivate
  • Creator outreach templates and briefing agenda included
Awin Affiliates
A publisher programme, not just an account
An Awin account with inactive publishers is not a programme. This module turns it into one.
  • Publisher type guide — content, cashback, voucher, comparison
  • Commission structure — base rate + performance tiers
  • Promotional calendar for publishers — drive activity at peak moments
  • Awin Access setup guide for smaller brands new to the network
Inside the toolkit

Five modules. One complete system.

Each module is a focused workbook with exercises, templates and scripts. Work through them in a weekend — or one at a time.

01
Relationships
Map your best customers, creators, and existing partners. Find the tier-one relationships you are under-investing in.
02
Incentives
Calculate what a referred customer is worth. Design a reward that works for your margin — and fits the rules of each channel.
03
Triggers
Map your customer journey. Find the peak delight moments. Script a natural ask you will actually use — and an automated version that runs without you.
04
Tracking
Eight metrics that matter. One pre-built tracker with tabs for customer referral, Collab, and Awin. A 20-minute monthly review process.
05
Partners
Find creators and publishers, send the right outreach, agree the right arrangement, and keep the relationship active.
What you get

Everything you need to launch in a weekend.

  • 5-module workbook (Word doc) Exercises, templates and scripts for all three channels. Write directly into the document.
  • Referral tracker spreadsheet (Excel) Pre-built with formulas. Separate tabs for customer referral, Collab creators, and Awin publishers — plus a unified dashboard. Collab Awin
  • Partner outreach templates Email and DM templates for creator invites, Awin publisher activation, brand partnerships, and quarterly reviews.
  • Incentive structure calculator (Excel) AOV, margin, and commission inputs. Compares CPA across customer referral, Collab, and Awin in one view.
  • 90-day launch checklist Phase-by-phase checklist covering setup, launch, and optimisation across all three channels.
  • Collab by Shopify setup guide Step-by-step for brand profile, creator invitation, gifting flows, and commission tiers. Collab by Shopify
  • Awin programme guide Publisher types explained, commission structure guide, Awin Access vs. standard — and how to recruit publishers proactively. Awin
The E-Referred Ecommerce Toolkit
£497 + VAT
One-time payment · instant download
  • 5-module workbook (Word doc)
  • Referral tracker spreadsheet (Collab + Awin + customer)
  • Partner outreach templates
  • Incentive structure calculator
  • 90-day launch checklist
  • Collab by Shopify setup guide
  • Awin programme guide
Get instant access
Also available with a 45-min strategy call for £697 + VAT
Who it's for

Built for ecommerce brands that grow on referrals.

🛍️
Shopify brands (£100k–£2m revenue)
You already have word-of-mouth working informally. This gives you the system to make it predictable, trackable, and scalable — across Collab, Awin, and direct customer referrals.
🚀
DTC founders building their growth stack
You understand creator marketing and performance affiliates — but you are running them reactively, not strategically. This is the framework that ties them together.
📊
Ecommerce managers hitting revenue targets
You need a referral and affiliate strategy you can brief up, execute, and report on. This is that strategy — with a tracker that shows CPA by channel, not just total revenue.
Questions

Common questions.

Do I need to be on Shopify to use this toolkit?

The Collab by Shopify module is Shopify-specific, as Collab is a Shopify app. The customer referral and Awin modules work for any ecommerce platform. If you are on WooCommerce or another platform, the majority of the toolkit — including the Awin programme and customer referral content — is fully applicable.

Do I need an existing Awin account?

No. The toolkit covers how to set up your Awin advertiser account from scratch, including guidance on Awin Access — the lighter-touch option for smaller brands. If you already have an Awin account, the toolkit is focused on activating and optimising it rather than just setting it up.

Is Collab by Shopify really free?

Yes — Collab by Shopify is currenlty a free app available on all Shopify plans. You only pay commission when a creator generates a sale. As at June 2026, there are no monthly fees or minimum spend requirements. The toolkit covers everything you need to use it effectively — brand profile, creator invitation, commission structure, and creator management.

How long does it take to complete?

Most people complete the full workbook in a weekend — roughly four to six hours across all five modules. The 90-day checklist then guides weekly actions from there. You can also work through one module at a time if you prefer a slower pace.

What is the difference between the toolkit and the toolkit + call?

The £497 +VAT toolkit is everything you need to build and launch independently. The £697 + VAT option adds a 45-minute strategy call with a Speedie Consulting specialist who will review your Incentive Calculator and Tracker setup before you launch — particularly useful if you want a second opinion on your Awin commission structure or Collab creator mix.

Who built this toolkit?

E-Referred Ecommerce is produced by Speedie Consulting — a partnership marketing consultancy with over 25 years of experience building affiliate, referral, and partner programmes for B2B and DTC businesses across finance, retail, and ecommerce.

Your best customers are already out there.
Let someone send them to you.

Build your referral, Collab, and Awin programme this weekend — backed by 25 years of partnership marketing experience.

Get the E-Referred Ecommerce Toolkit — £497
One-time payment · instant download · covers Collab by Shopify, Awin, and customer referral