White label marketing is an excellent way to get more sales and grow your business. You provide your products/services to another business which they then market as their own brand. You are still the parent company.
Why is white label marketing so important?
White labelling allows your products and services to reach a whole new audience. You have already created and marketed the product. Another business can come along, use your products and services and rebadge them as their own. It is a win-win for both parties.
Key benefits of white label marketing
white labelling adds new revenue streams as other businesses are selling on your product or service under their own brand
lower costs when mass producing
getting a wider audience. A consumer who may not buy your brand due a to particular perception (e.g. cost) may be happy to buy it if it is under a different brand name at a lower cost
white labelling your products or services does not impinge on your brand credibility
it allows you to increase sales opportunities without having to develop new products
White labelling a product or service is a popular marketing strategy. It is important that you do it right by choosing to work with reputable partners. White labelling is not just for retail offering either.
Service based and SAAS based business can offer out their solution to partners on a white label basis. Pricewise, this can be done on a wholesale or percentage commission basis.
With an affiliate programme as a part of a finance lender’s digital strategy, we grew a business from 0-100,000 applications in 12 months.
£1m in revenue
Helped take a client’s niche insurance programme to £1m in revenue in 3 years.
Launched a lead generation business that delivered 80% of the leads it generated via a multi-affiliate network strategy.