Grow on your reputation. Reward the people who build it.
Referral marketing gets existing clients promoting your business in return for a commission or reward — traditionally known as word of mouth. Happy customers can become great partners, and for finance and insurance brands, a referred lead converts faster because trust is already built in.
Lowest-Cost Channel
Potentially the least expensive way to market your goods and services, while also raising brand awareness.
Built-In Trust
Customers trust referrals, so conversion from lead to sale is more likely than with a cold lead.
A Satisfaction Signal
A great way to measure customer satisfaction — happy customers refer, unhappy ones don’t.
Why referral marketing matters for finance & insurance brands.
Referral marketing turns your existing customers into your most credible sales channel — our referral marketing service shows you how to leverage them properly, on social media and beyond.
Low Cost, High Return
Referral marketing typically offers a low-cost, high-return marketing strategy compared with most acquisition channels.
More Targeted Prospects
The existing customer knows both parties, so they’re better placed to judge the benefit to the new customer before referring them.
Improved Retention
Customers who participate in referral programmes are far more likely to stay with you long term.
A Satisfaction Measure
Referral marketing is a great tool for measuring genuine customer satisfaction, not just stated satisfaction.
Multiplies Loyal Customers
You can multiply the number of loyal customers you have simply by offering the right incentives and rewards.
Getting referral marketing right.
Incentivising existing customers to refer friends and family sounds simple — but getting the programme set up and managed correctly is what actually makes it work. Offer the wrong type of reward or incentive and the programme simply won’t perform.
You need to understand your customer base and tailor the programme around them. For finance and insurance brands, that also means making sure the reward structure and referral messaging sit comfortably alongside your regulatory obligations — not just what converts best.
A referral programme built around your customers, not a template.
Customer base & incentive analysis
Understanding who your customers actually are before deciding what will motivate them to refer.
Reward & incentive design
Choosing the right type of reward for your customer base — the wrong incentive is the most common reason referral programmes fail.
Programme setup & systemisation
Turning word of mouth into a tracked, repeatable system rather than something that happens by chance.
Compliance-aware messaging
Referral asks and reward communications built with finance and insurance regulatory considerations in mind.
Social & digital activation
Helping you leverage existing customers on social media and across the internet to generate more referrals.
Ongoing management & reporting
Tracking referral performance and customer satisfaction signals over time, not just at launch.
- ✓Customer & incentive analysis
- ✓Reward & incentive design
- ✓Programme setup & systemisation
- ✓Compliance-aware messaging
- ✓Ongoing management & reporting
Built for finance and insurance brands with happy customers to reward.
Lenders
With satisfied borrowers who could be referring friends and family, but currently aren’t being asked to.
Insurance providers
Wanting to turn renewal-stage satisfaction into new policyholders, not just retained ones.
Fintechs
With digitally engaged customers well placed to refer through social and digital channels.
Brokers
Relying on word of mouth already, but without a system to track, reward, or scale it properly.
