A fresh pair of eyes for your website — before your prospects, competitors, or regulator find the issues.
Most brokers know their website could be working harder. The problem is finding time to review dozens of pages, check compliance wording, spot outdated content, and make sure AI-generated copy actually sounds human. That’s where our Broker Website Health Check comes in.
A commercial review, not a technical audit.
We review the pages that matter most to your business, identify outdated content and claims, and flag wording that may need softening before it becomes a problem.
Review of up to 10 pages
We’ll review the pages that matter most to your business, up to 1,200 words each.
- •Homepage
- •About us page
- •Key insurance product pages
- •Landing pages
- •Blog articles
- •Resource centre content
Identification of outdated content and claims
Insurance products, legislation, regulations, and market conditions change constantly. We’ll identify content that may need updating.
- ✓Outdated references
- ✓Old statistics
- ✓Changes in legislation
- ✓Product information that may no longer be accurate
- ✓References that could require substantiation
Compliance wording observations, with real examples.
With 45+ years working in financial services, we understand the language that can create potential compliance concerns. Here’s what that looks like in practice.
“We’ll find you the best insurance policy.”
The word “best” is subjective and may be difficult to substantiate.
“We can help you compare a range of insurance options and identify policies that may be suitable for your circumstances.”
“Our policies provide complete protection.”
“Complete protection” may imply every risk is covered.
“Cover varies between insurers and policies. We can help you explore options that may provide protection against a range of common risks.”
“Guaranteed claims support.”
The word “guaranteed” may create unrealistic expectations.
“Our team will support you throughout the claims process and liaise with insurers where appropriate.”
Important note: this review does not constitute FCA compliance advice, legal advice, or regulatory approval. It highlights areas that may benefit from further review.
SEO opportunities, AI-content review, and readability.
Many broker websites are built around products but miss opportunities to attract visitors earlier in the buying journey — and AI-generated copy often sounds like it, even when it reads well.
SEO & content gaps
Missing content opportunities, long-tail keywords, internal linking, local SEO, service page enhancements, and FAQ opportunities.
AI-generated content review
Generic introductions, repetitive sentence structures, weak calls to action, thin content, and areas lacking expertise or personality.
Readability & UX feedback
Headings, calls to action, page structure, user journeys, and content engagement — visitors scan, they don’t read.
Quick wins and longer-term improvements.
Every report splits recommendations into what you can fix this week, and what’s worth planning for over the next few quarters.
Quick wins
- •Improving calls to action
- •Updating outdated references
- •Strengthening internal links
- •Improving page structure
- •Humanising AI-generated content
Longer-term improvements
- •Content marketing opportunities
- •New landing pages
- •Local SEO strategies
- •Resource centres
- •Authority-building content
- •Newsletter opportunities
What a typical report identifies.
£645 plus VAT. No monthly contract.
No technical jargon. No lengthy SEO reports filled with meaningless metrics. Just practical advice designed to help your website work harder for your business.
- ✓Outdated content & claims review
- ✓Compliance wording observations
- ✓SEO opportunities & content gaps
- ✓AI-generated content review
- ✓Readability & UX feedback
- ✓Quick wins + longer-term roadmap
We’re reviewing credibility, not just keywords.
We’ve been working in financial services for 45+ years. This isn’t a technical SEO audit — it’s a commercial review carried out by people who understand insurance, financial services, and compliance-sensitive content.
Insurance
Financial services
Compliance-sensitive content
SEO
AI-generated content
Professional services marketing
Trusted by finance & insurance businesses for 45+ years.
Stella is an amazing content marketing specialist, who brings exceptional skills and knowledge when it comes to writing copy for property-related businesses. She has an in-depth understanding of the property and insurance market and is able to quickly run with a subject, research it, and provide a detailed final product to tight deadlines.
We’ve worked with Speedie Consultants for over a decade, and they’ve consistently delivered high-quality marketing support across all our Cover4 brands. Their understanding of SEO is second to none, helping us maintain strong search engine visibility and attract targeted traffic.
We’ve worked with Stella & Jason from Speedie Consultants for many years and have always found them an absolute pleasure to deal with. They can quickly grasp a brief and what it is you are hoping to achieve, then set out a plan of action to deliver the work — which has always been on time.
Common questions.
Ready for an independent review?
We’ll tell you what’s working, what isn’t, and where the biggest opportunities lie.
