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Insights, tips and resources to help you start implementing partnership marketing strategies in your business today.
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How Ecommerce Brands Can Use Affiliate Programs to Accelerate Their Go-To-Market Motion
As Ecommerce competition intensifies and paid acquisition costs continue to rise, brands are rethinking how they go to market. One channel that has quietly evolved
10 Proven Ways to Find B2B Affiliates for Your Affiliate Program
Most B2B affiliate programs don’t fail because the product isn’t good enough. They fail because the program is built on the wrong assumption—that affiliates are
Why AI Optimization Is Surpassing Traditional SEO: A UK Perspective
1. AI Overviews Are Decimating Click-Throughs A UK study reported by The Guardian found that AI-generated summaries (so-called “AI Overviews”) at the top of Google
Rethinking Growth: Why Partner Marketing Is a Strategy – and Affiliate Marketing Is Just One Tactic
In the rush to drive growth, marketers often double down on tactics that promise fast ROI. One of the most common is affiliate marketing –
How Local Businesses Can Use Partnership Marketing to Grow
When you’re running a local business, your resources—time, money, and marketing muscle—are limited. But there’s a powerful, often underused way to grow without doubling your
Unlocking Revenue Through Smart Partnerships: A Guide for Startups
When you’re a startup or an early-stage business, every pound counts. While you’re building out your own product or service and growing your customer base,
Finance and insurance websites: Are you facing any of these common content issues?
If you manage digital content for a finance or insurance website, you’ll know just how hard it is to balance regulatory compliance, SEO performance, and customer
Productivity hacks every busy copywriter needs — especially for finance content
Whether you’re writing product pages for insurers or compliance-friendly blog posts for IFAs, finance content demands clarity, focus and a sharp brain. But when your
Using affiliate and referral strategies to grow a B2C fintech company
In the competitive world of consumer fintech, standing out from the crowd and driving user acquisition requires a smart, multi-channel strategy. Two powerful tools in
Why choosing a smaller agency is (in our opinion!) a smart move for finance and insurance content
When it comes to sourcing high-quality finance content, the size of your agency doesn’t always reflect the value you’ll receive. In fact, working with a
How to Find Content and Editorial Partners for Your Affiliate Program
Affiliate marketing is a powerful way to grow your brand’s reach, generate sales, and tap into the influence of trusted content creators. But success doesn’t
Is it time to switch your affiliate network?
Running an affiliate programme is a powerful way to scale your business, but if you’re not seeing the results you expected, the issue might not
