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A peek behind the curtains at Speedie Consultants Limited Content marketing has changed enormously since we started more than 20 years ago. Google has changed. SEO has changed. AI has arrived. And the way people find information is changing too, with traditional search engines increasingly sitting alongside AI-powered search and
26 questions retail insurance brands ask about starting or scaling an affiliate programme — answered straight, no fluff. Getting Started Q. We already get most of our volume from Compare the Market, GoCompare, MoneySuperMarket — why would we need an affiliate programme on top of that? A. Aggregators capture people
If you run performance marketing for a brand, an agency, or a portfolio of businesses, you’ve almost certainly weighed up the same question at some point: do we join an established affiliate network like Awin or CJ, or do we build our own? For years, the default answer was “just
Affiliate marketing can be an extremely effective customer acquisition channel for insurance businesses. But that doesn’t mean every insurance business should launch an affiliate programme. One of the mistakes I see businesses make is starting with the wrong question. They ask: “Which affiliate platform should we use?” Or: “How do
Every bank and insurer has a list of things it wishes it offered but doesn’t. A current account provider without a competitive BNPL option. An insurer without a travel or gadget product. A high-street bank whose SME lending journey still routes customers to a branch. Building these capabilities in-house is
Affiliate and partner programs have quietly become one of the most reliable growth channels in financial services. Lenders, home equity providers, challenger banks and insurance brands are all discovering that referral-led acquisition can outperform paid media on both cost and quality of customer. The catch is that finance and insurance
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