Loyalty marketing does what it says on the tin. It is rewarding your customers for their loyalty by incentivising their purchases. This can be points or cash-based to be redeemed on future purchases.
Why is loyalty marketing so important?
If your customers are not happy, they will go elsewhere. Loyalty marketing shows your customer that they are important to you and that you value their custom. Without their repeat business, your business will fail.
Rewarding customers for their loyalty – whether that is something like store credit, discounts, or a points system (such as Boots or Nectar) – is an important customer retention tool.
Key benefits of loyalty marketing
by gathering data on your loyal customers, you can offer a more personalised shopping experience – and get more sales
existing customers are easier to sell to as they trust and know your brand
you can retain high-value customers and reduce low-profit customers
happy customers will refer their friends and family to you, generating even more business material
a higher cart value – consumers are more likely to spend more to get a specific “reward”
Looking to start a loyalty programme in your business?
Getting your loyalty marketing right can be complex. Do you know and understand your customer base? Are you offering attractive rewards that really make you stand out from other businesses? Is your loyalty marketing profitable? Let us show you the right way to do it.
With an affiliate programme as a part of a finance lender’s digital strategy, we grew a business from 0-100,000 applications in 12 months.
£1m in revenue
Helped take a client’s niche insurance programme to £1m in revenue in 3 years.
Launched a lead generation business that delivered 80% of the leads it generated via a multi-affiliate network strategy.
Start generating sales and rewarding customers today