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As Ecommerce competition intensifies and paid acquisition costs continue to rise, brands are rethinking how they go to market. One channel that has quietly evolved into a core GTM lever is affiliate marketing. No longer just coupon sites and cashback portals, modern affiliate programs can power creator partnerships, B2B referrals,
Most B2B affiliate programs don’t fail because the product isn’t good enough. They fail because the program is built on the wrong assumption—that affiliates are a passive channel you can turn on and wait for results. In reality, the B2B affiliate programs that drive real revenue are intentionally recruited, tightly
1. AI Overviews Are Decimating Click-Throughs A UK study reported by The Guardian found that AI-generated summaries (so-called “AI Overviews”) at the top of Google results pages have reduced click-through rates to news sites by up to 80%. Some outlets recorded desktop traffic declines of over 56% and mobile traffic
In the rush to drive growth, marketers often double down on tactics that promise fast ROI. One of the most common is affiliate marketing – a proven, scalable performance channel. But in the process, many organisations miss a bigger opportunity: They confuse partner marketing with affiliate marketing, treating them as
When you’re running a local business, your resources—time, money, and marketing muscle—are limited. But there’s a powerful, often underused way to grow without doubling your workload: partnership marketing. Partnership marketing is about teaming up with other businesses or individuals to promote each other in a way that benefits both parties.
When you’re a startup or an early-stage business, every pound counts. While you’re building out your own product or service and growing your customer base, there’s a powerful and often underused revenue stream that can help fill the gap: partnering with other businesses. Rather than waiting months (or years) for
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