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AI can generate a blog post, web page or newsletter in minutes. What it cannot do is guarantee that the content is accurate, compliant, properly substantiated or aligned with your firm’s reputation. For businesses operating in regulated sectors, such as finance and insurance, that’s a growing concern. As AI-generated content
Introduction Rising ad costs have made paid acquisition harder to justify for most Shopify merchants. Cost-per-click on Meta and Google continues to climb, yet two of the most effective customer acquisition channels remain dramatically underused: affiliate marketing and referral programs. Both are performance-based — you only pay when a sale
There’s a moment most founders experience — usually around the time the initial marketing budget starts to feel tight — where someone in the room says: “We should be doing affiliate marketing.” Or maybe it’s referrals. Or a co-brand deal with a bigger player in the space. It sounds like
As Ecommerce competition intensifies and paid acquisition costs continue to rise, brands are rethinking how they go to market. One channel that has quietly evolved into a core GTM lever is affiliate marketing. No longer just coupon sites and cashback portals, modern affiliate programs can power creator partnerships, B2B referrals,
Most B2B affiliate programs don’t fail because the product isn’t good enough. They fail because the program is built on the wrong assumption—that affiliates are a passive channel you can turn on and wait for results. In reality, the B2B affiliate programs that drive real revenue are intentionally recruited, tightly
1. AI Overviews Are Decimating Click-Throughs A UK study reported by The Guardian found that AI-generated summaries (so-called “AI Overviews”) at the top of Google results pages have reduced click-through rates to news sites by up to 80%. Some outlets recorded desktop traffic declines of over 56% and mobile traffic
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