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Most B2B affiliate programs don’t fail because the product isn’t good enough. They fail because the program is built on the wrong assumption—that affiliates are a passive channel you can turn on and wait for results. In reality, the B2B affiliate programs that drive real revenue are intentionally recruited, tightly
1. AI Overviews Are Decimating Click-Throughs A UK study reported by The Guardian found that AI-generated summaries (so-called “AI Overviews”) at the top of Google results pages have reduced click-through rates to news sites by up to 80%. Some outlets recorded desktop traffic declines of over 56% and mobile traffic
In the rush to drive growth, marketers often double down on tactics that promise fast ROI. One of the most common is affiliate marketing – a proven, scalable performance channel. But in the process, many organisations miss a bigger opportunity: They confuse partner marketing with affiliate marketing, treating them as
When you’re running a local business, your resources—time, money, and marketing muscle—are limited. But there’s a powerful, often underused way to grow without doubling your workload: partnership marketing. Partnership marketing is about teaming up with other businesses or individuals to promote each other in a way that benefits both parties.
When you’re a startup or an early-stage business, every pound counts. While you’re building out your own product or service and growing your customer base, there’s a powerful and often underused revenue stream that can help fill the gap: partnering with other businesses. Rather than waiting months (or years) for
If you manage digital content for a finance or insurance website, you’ll know just how hard it is to balance regulatory compliance, SEO performance, and customer engagement — all while keeping your site fresh and up to date. Here are five signs your website might need a content upgrade — and
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