Specialist copywriter in Kent
Stella Hulott is a specialist copywriter and content writer based in Herne Bay, Kent. As co-founder of Speedie Consultants, established in 2003, she writes for finance, insurance and property businesses across Kent and throughout the UK.
If you need content that is accurate, compliant and genuinely useful to your customers, written by someone who understands how financial products actually work, you’re in the right place.
Finance and insurance copywriting
Writing for regulated sectors takes more than a good turn of phrase. Before co-founding Speedie Consultants, Stella worked in editorial, marketing and product servicing roles at Liverpool Victoria, Pearl Assurance, the Woolwich and Foresters, as well as one of the UK’s first online aggregators. That gives her a thorough understanding of product features, benefits and exclusions, and the ability to explain them clearly and compliantly.
Stella writes FCA-aware content for lenders, insurers, brokers and fintech brands, including:
- Product pages and landing pages
- Guides and explainers that make complex products easy to understand
- Blogs, articles and thought leadership
- Knowledgebase content and FAQs
- Newsletters and email campaigns
Financial content is ‘Your Money or Your Life’ (YMYL) content, which means search engines, AI tools and regulators all hold it to a higher standard. Stella writes with that in mind, focusing on clarity, fair presentation and good customer outcomes in line with the FCA’s Consumer Duty.
Property content writing
Stella has written for property businesses for many years, including landlord and property insurance brands, and ghostwrites for some of the UK’s best-known property experts. She covers topics such as:
- Landlord insurance and buy-to-let
- Property and home insurance
- Holiday lets and short-term rentals
- Unoccupied and vacant property
- Property investment and the rental market
She can take a brief, research it quickly and deliver detailed, accurate content to tight deadlines, something clients have highlighted time and again.
SEO and AEO content
People now find businesses through Google and through AI answer platforms such as ChatGPT, Google’s AI Overviews, Gemini and Perplexity. Stella structures content so it works for all three audiences: people, search engines and AI tools.
That means:
Keyword and topic research so content matches what customers are really searching for
Clear headings, direct answers and well-organised FAQs that AI tools can understand and cite
Demonstrable expertise and accurate information that builds trust with readers and search engines
Writing that still reads naturally, because content that only works for algorithms doesn’t convert
Find out more about our SEO and AEO content services.
More than 40 years’ writing experience
Stella has worked as a PR and copywriting specialist since 1981, and online since 1999. Over that time she has:
- Worked in marketing and product servicing for major UK financial services and insurance companies
- Ghostwritten for major UK finance and insurance websites and well-known finance and property experts
- Headed up staff and customer magazines
- Run PR campaigns that attracted coverage from national newspapers, TV and radio
- Co-founded Speedie Consultants in 2003 and written content for clients across finance, insurance, property, automotive and pet sectors
That depth of experience means you get a writer who understands your sector, your customers and the rules you work under, not just a writer who can hit a word count.
Read more about Stella.
Copywriting services in Kent and across the UK
Stella is based in Herne Bay and works with businesses in Canterbury, Whitstable, Thanet, Ashford, Maidstone and across Kent. If you’d prefer to meet in person to talk through a project, that’s easy to arrange.
You don’t need to be local, though. Most of Stella’s clients are spread across the UK, and she has worked remotely with national lenders, insurers, brokers and property businesses for more than two decades.
What clients say
“Stella is an amazing Content marketing specialist, who brings exceptional skills and knowledge when it comes to writing copy for property-related businesses… Stella has an in-depth understanding of the property and insurance market and is able to quickly run with a subject, research it and provide detailed in-depth final product to tight deadlines. Stella is our go-to content provider.”
“We’ve worked with Speedie Consultants for over a decade, and they’ve consistently delivered high-quality marketing support across all our Cover4 brands. From SEO copywriting, newsletters and email campaigns to broader digital marketing activities, they’ve proven to be incredibly reliable, efficient, and easy to work with.”
“They can quickly grasp a brief and what it is you are hoping to achieve, then set out a plan of action to deliver the work - which has always been on time.”
Frequently asked questions
No. Stella is based in Herne Bay, Kent, but works with clients across the UK. Everything can be handled remotely, and face-to-face meetings are available for Kent-based clients.
Finance, insurance and property are the core specialisms, with additional experience in automotive and pet sectors.
Yes. Stella has worked in and for regulated financial services businesses for decades and writes content that is clear, fair and not misleading. Your compliance team should still sign off final content, and Stella is used to working with them.
Yes. Content is structured with clear headings, direct answers and well-organised FAQs so it can be understood and cited by AI answer platforms as well as ranking in traditional search.
Book a free 15-minute call to talk through what you need. Stella will then suggest the best approach and provide a quote.
Work with Stella
Whether you need a single landing page, a regular blog or a full content programme, Stella can help. Get in touch to talk about your project.
