Know which channels to bet on before you spend a penny on them.
A focused, written marketing plan that tells you exactly which channels to prioritise, in what order, and why — built specifically for regulated finance and insurance products, by someone who's been the digital marketing agency behind insurance startups for 30 years.
Written by someone who's done this before · not a template
The hard part isn't marketing. It's knowing what to do first.
After a raise, the pressure is to show growth fast — so most founders reach straight for execution: a growth agency, a content retainer, an ad account. What's usually missing is the layer underneath all of that: a clear view of which channels actually make sense for this product, at this stage, with this budget, in what order.
Get that wrong and two things happen. Budget gets spent on the wrong channel first, and when investors or the board ask for the growth story, what's on offer is a list of tactics instead of a plan. For a regulated fintech or insurtech product, there's a third version of the same problem — channel and messaging choices that create FCA exposure nobody flagged at the planning stage.
Built for founders who've just raised, and need a credible plan fast.
- Fintech founders post-seed or post-Series A, building out a growth function for the first time
- Insurtech founders launching a new product or entering a new market
- VC and accelerator platform teams looking for a first-step marketing perk for portfolio companies
- Pre-revenue teams who need a channel strategy to show investors, not just a pitch deck slide
One plan. Five things it has to answer.
- ✓Current-state review — an audit of existing marketing activity and traction, or, pre-launch, a review of comparable finance/insurance channel performance.
- ✓Channel prioritisation — affiliate, referral, loyalty, content, paid, organic/SEO, and PR, assessed against product stage, audience, and budget — not a generic checklist.
- ✓FCA-aware messaging framework — guardrails for each recommended channel so growth activity doesn't create compliance exposure later.
- ✓Competitor & comparable benchmarking — how similar finance and insurance brands are winning, or losing, on the same channels.
- ✓Sequenced action roadmap — a 90-day and 6-month view of what to do first, what to hold, and what to revisit once traction data exists.
Pick the format that fits.
Written Plan Only
The full Blueprint delivered as a written report. No call included.
- Current-state review & benchmarking
- Channel prioritisation & sequencing
- FCA-aware messaging framework
- 90-day & 6-month roadmap
Written Plan + Strategy Call
Everything above, plus a 60–90 minute call to walk through the plan together.
- Everything in the Written Plan
- 60–90 minute strategy call
- Live Q&A on sequencing and budget
- Refined priorities before you commit spend
Four steps. Ten working days.
Discovery
A short intake covering your product, audience, funding stage, current traction, and any existing marketing activity.
Research & benchmarking
Mapping the competitive landscape and comparable finance/insurance channel performance.
Blueprint build
Channel prioritisation, sequencing, budget guidance, and FCA-aware messaging considerations.
Delivery
Written report, plus strategy call if selected, within 10 working days.
AI can suggest channels. It can't tell you which ones will work for a regulated product.
30 years' experience
Finance and insurance digital marketing since 1996, including running the digital marketing for insurance startups from idea through to launch.
Regulatory awareness
FCA-aware messaging built into the plan from the start, not bolted on after a compliance review flags something.
No lock-in
A fixed-fee, one-off deliverable — no retainer, no ongoing commitment, unless you want one.
Trusted by finance & insurance businesses for 45+ years.
"We've worked with Speedie Consultants for over a decade, and they've consistently delivered high-quality marketing support across all our Cover4 brands. Their understanding of SEO is second to none, helping us maintain strong search engine visibility and attract targeted traffic."
"We've worked with Stella & Jason from Speedie Consultants for many years and have always found them an absolute pleasure to deal with. They can quickly grasp a brief and set out a plan of action to deliver the work — which has always been on time."
"We have used Stella to write various content posts for our website. As it's in the finance industry, finding a writer with the technical ability to write accurate but also engaging content has been hard previously. Stella understood the topics and wrote very accurate content that also ranked very highly in the search engines."
