Affiliate and partnership marketing consultant

Jason Hulott · Co-founder, Speedie Consultants

Jason Hulott is an affiliate and partnership marketing consultant with nearly 30 years’ experience across digital marketing and financial services. He co-founded Speedie Consultants in 2003 and specialises in building, auditing and growing affiliate, referral and partnership programmes.

Jason works with lenders, insurers, brokers and fintech brands across the UK, from household names to start-ups building their first affiliate partnerships from scratch. He is the author of Affiliate Marketing Programmes for Business Owners (2nd edition).

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Jason Hulott, affiliate and partnership marketing consultant

Background

Jason started his career in financial services in 1996 as a Business Development Manager and Partnership Manager. In 1999 he joined the UK’s first personal finance web aggregator as Content and Partnership Manager, at the very start of affiliate marketing in UK finance.

In 2003 he co-founded Speedie Consultants with Stella Hulott. Since then, he has helped clients across finance, insurance, fintech, blockchain and automotive build and grow partnership programmes. With nearly 30 years in the internet and finance industries, he is well known and well connected across the UK affiliate and comparison space.

Affiliate marketing

Affiliate marketing lets comparison sites, publishers, cashback platforms and content creators promote your products, and you only pay when they deliver a result. Jason helps brands get it right from the start, or fix programmes that have stalled.

  • Programme strategy: deciding whether affiliate marketing fits your business, setting commission models and defining what success looks like
  • Setup: choosing the right network or platform, tracking, terms and compliance controls
  • Partner recruitment: identifying, approaching and vetting the right partners for regulated products
  • Optimisation: improving partner activity, conversion, lead quality and commercial return
  • Networks and platforms: advising on public networks such as Awin and CJ, partner platforms such as Everflow, and building a private affiliate network

More on affiliate marketing services.

Partnership marketing

Affiliates are only one route. Most finance and insurance brands end up running two or three partnership models side by side. Jason designs and manages:

  • Strategic partnerships: partnerships with complementary businesses that open up new audiences
  • Referral programmes: turning happy customers into a tracked, repeatable acquisition channel
  • Loyalty programmes: rewarding customers for staying, to reduce churn at renewal
  • White label: letting partners sell your product under their own brand
  • Co-branding: joint products and campaigns that share cost, reach and credibility

See all partnership marketing services.

Finance and insurance expertise

Partnership marketing for regulated products is different. Commission structures, partner creative, financial promotions and lead handling all need to be built with FCA obligations in mind. Get it wrong and a programme can create risk rather than revenue.

Having worked inside financial services before moving into digital, Jason understands how lenders and insurers make decisions, how comparison sites and aggregators work, and where affiliate traffic fits alongside them. He helps brands build programmes that compliance teams can sign off and that partners actually want to promote.

Affiliate programme audits

Not sure whether your programme is working, or whether you’re ready to launch one? Jason’s Partnership Programme Audit is a five-day written diagnostic that includes:

  • A review of your current setup, or the gap if you have nothing in place
  • Competitor benchmarking
  • An FCA compliance sense-check
  • Three to five quick wins you can action within 30 days
  • A clear 90-day roadmap

Audits start from £395 + VAT.

See the Partnership Programme Audit

Results

Programmes Jason has built and grown have delivered:

0 to 100,000 applications in 12 months

An affiliate programme built as part of a finance lender’s digital strategy, scaled from a standing start.

£1m revenue in three years

A niche insurance partnership programme taken from launch to £1m in revenue.

80% of leads through affiliates

A lead generation business launched with a multi-affiliate network strategy, with affiliates delivering 80% of its leads.

What clients say

“We’ve worked with Stella & Jason from Speedie Consultants for many years and have always found them an absolute pleasure to deal with. They can quickly grasp a brief and what it is you are hoping to achieve, then set out a plan of action to deliver the work - which has always been on time.”

— Bob Andrews, CEO, Assetsure

Articles by Jason

Practical guides for finance and insurance brands on affiliate and partnership marketing:

Connect with Jason

To talk about building, auditing or growing a partnership programme, book a free 15-minute call.

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