Most insurance brokers know their website could be working harder.

The problem is finding the time to review dozens of pages, check compliance wording, identify outdated content, improve SEO and make sure AI-generated copy actually sounds like a human wrote it.

That’s where our Broker Website Health Check comes in.

For a fixed fee of £645 plus VAT, we’ll review up to 10 key pages on your website and provide a practical, jargon-free report highlighting opportunities to improve performance, visibility, credibility and compliance awareness.

This isn’t a technical SEO audit.

It’s a commercial review carried out by people with decades of experience in financial services, insurance and content marketing.

What’s included?

Review of up to 10 pages*

We’ll review the pages that matter most to your business, including:

• Homepage
• About us page
• Key insurance product pages
• Landing pages
• Blog articles
• Resource centre content

* Maximum word count per page 1,200 words

Identification of outdated content and claims

Insurance products, legislation, regulations and market conditions change constantly.

We’ll identify content that may need updating, including:

• Outdated references
• Old statistics
• Changes in legislation
• Product information that may no longer be accurate
• References that could require substantiation

Compliance wording observations

This is where our service differs from a traditional SEO audit.

Having worked in financial services since 1981, we understand the language that can create potential compliance concerns.

We’ll identify wording that may benefit from review, such as:

Example

Current wording:

“We’ll find you the best insurance policy.”

Potential concern:

The word “best” is subjective and may be difficult to substantiate.

Suggested alternative:

“We can help you compare a range of insurance options and identify policies that may be suitable for your circumstances.”

Example

Current wording:

“Our policies provide complete protection.”

Potential concern:

“Complete protection” may imply every risk is covered.

Suggested alternative:

“Cover varies between insurers and policies. We can help you explore options that may provide protection against a range of common risks.”

Example

Current wording:

“Guaranteed claims support.”

Potential concern:

The word “guaranteed” may create unrealistic expectations.

Suggested alternative:

“Our team will support you throughout the claims process and liaise with insurers where appropriate.”

Important note: This review does not constitute FCA compliance advice, legal advice or regulatory approval. It highlights areas that may benefit from further review.

SEO opportunities and content gaps

Many broker websites are built around products but miss opportunities to attract visitors earlier in the buying journey.

We’ll identify:

• Missing content opportunities
• Long-tail keyword opportunities
• Internal linking improvements
• Local SEO opportunities
• Service page enhancements
• FAQ opportunities

AI-generated content review

AI can produce content quickly.

Unfortunately, it often produces content that sounds like AI.

We’ll identify:

• Generic introductions
• Repetitive sentence structures
• Weak calls to action
• Generic advice
• Thin content
• Areas lacking expertise or personality

We’ll also highlight opportunities to make content sound more human, more authoritative and more reflective of your business.

Readability and user experience feedback

Visitors don’t read websites.

They scan them.

We’ll identify opportunities to improve:

• Headings
• Calls to action
• Page structure
• User journeys
• Readability
• Content engagement

Small changes can often have a significant impact on enquiries.

Recommendations for quick wins and longer-term improvements

Every report includes practical recommendations split into:

Quick wins

Changes that can often be implemented within days, such as:

• Improving calls to action
• Updating outdated references
• Strengthening internal links
• Improving page structure
• Humanising AI-generated content

Longer-term improvements

Strategic recommendations designed to improve visibility, authority and lead generation over time.

These may include:

• Content marketing opportunities
• New landing pages
• Local SEO strategies
• Resource centres
• Authority-building content
• Newsletter opportunities

Example report findings

A typical report may identify:

✓ Outdated legislation references

✓ Unsupported statistics

✓ Missing FAQs

✓ Weak local SEO

✓ Generic AI-generated wording

✓ Missed content opportunities

✓ Potentially problematic marketing claims

✓ Limited trust signals

✓ Poor internal linking

✓ Conversion opportunities

Click here to see a PDF sample report from a fictional insurance website

Why Speedie Consulting?

We’ve been working in financial services since 1981.

We understand:

• Insurance
• Financial services
• Compliance-sensitive content
• SEO
• AI-generated content
• Professional services marketing

That means we’re not simply reviewing keywords.

We’re reviewing the credibility, accuracy, visibility and effectiveness of your website.

Fixed price: £645 plus VAT

No monthly contract.

No technical jargon.

No lengthy SEO reports filled with meaningless metrics.

Just practical advice designed to help your website work harder for your business.