What are insurance customers really asking AI – and is your content answering them?
Insurance customers are increasingly using AI to research cover, costs and exclusions. Is your website answering their questions properly?
Could your insurance content be creating customer misunderstandings?
Could unclear insurance content be misleading customers? Explore common wording problems and the FCA’s expectations under Consumer Duty.
Kiflo vs Everflow vs Trackdesk vs Awin: Choosing a Partner Platform for Insurance and Finance
The short answer There is no “best” partner platform for insurance or finance. There is only the best fit for your model, your partners and your compliance obligations. Kiflo, Everflow, Trackdesk and Awin all track referrals and pay commissions. But they solve very different problems. One is built for B2B partner relationships. One is a […]
How we work: expertise, judgement and the right tools
A peek behind the curtains at Speedie Consultants Limited Content marketing has changed enormously since we started more than 20 years ago. Google has changed. SEO has changed. AI has arrived. And the way people find information is changing too, with traditional search engines increasingly sitting alongside AI-powered search and answer engines. Our approach has […]
Insurance Affiliate Program FAQs
26 questions retail insurance brands ask about starting or scaling an affiliate programme — answered straight, no fluff. Getting Started Q. We already get most of our volume from Compare the Market, GoCompare, MoneySuperMarket — why would we need an affiliate programme on top of that? A. Aggregators capture people who already know they want […]
Why Build Your Own Affiliate Network (Instead of Just Renting Space on Someone Else’s)
If you run performance marketing for a brand, an agency, or a portfolio of businesses, you’ve almost certainly weighed up the same question at some point: do we join an established affiliate network like Awin or CJ, or do we build our own? For years, the default answer was “just join a network.” It’s the […]
Is Your Insurance Business Actually Ready for an Affiliate Programme?
Affiliate marketing can be an extremely effective customer acquisition channel for insurance businesses. But that doesn’t mean every insurance business should launch an affiliate programme. One of the mistakes I see businesses make is starting with the wrong question. They ask: “Which affiliate platform should we use?” Or: “How do we recruit affiliates?” The better […]
Embedded Finance vs White-Labelling
Every bank and insurer has a list of things it wishes it offered but doesn’t. A current account provider without a competitive BNPL option. An insurer without a travel or gadget product. A high-street bank whose SME lending journey still routes customers to a branch. Building these capabilities in-house is slow, expensive, and increasingly hard […]
How Finance and Insurance Brands Turn Complex Lead Journeys Into Affiliate Revenue With Everflow
Affiliate and partner programs have quietly become one of the most reliable growth channels in financial services. Lenders, home equity providers, challenger banks and insurance brands are all discovering that referral-led acquisition can outperform paid media on both cost and quality of customer. The catch is that finance and insurance come with a set of […]
Why Web Design Agencies Partner With Speedie Consulting for Regulated Content
If you build websites for finance, insurance or fintech clients, you’ll know the pattern: the design is signed off, the build is on track, and then everything grinds to a halt because the client hasn’t delivered the copy. Weeks pass. Launch dates slip. And often what finally lands isn’t fit for a regulated audience anyway. […]
