Six Signs Your Affiliate Program Has Outgrown Its Network
For finance and insurance brands, affiliate marketing can be one of the most cost-effective ways to acquire customers. Comparison sites, brokers and content publishers often have the trust and search visibility that would otherwise be expensive to build through paid media or other acquisition channels. Most Programs start life on an affiliate network, and for […]
Is your product giving regulated advice without anyone deciding it should?
A guide for insurtech and fintech founders building AI-driven chat, recommendation, or comparison features The feature that’s easy to ship, difficult to unwind Most insurtech teams building an AI-driven chat feature or a “personalised” comparison flow are optimising for conversion, not compliance. That’s the right instinct for product velocity, and the wrong one to leave […]
AI in Insurance Isn’t Just Working the Back Office Anymore
When people picture AI in insurance, they tend to imagine it behind the scenes: fraud models flagging suspicious claims, actuarial engines repricing risk, document extraction tools feeding data into legacy systems. That picture is increasingly out of date. Across the US, UK and Europe, insurers and insurtechs are putting AI directly in front of customers […]
Why Trackdesk is the Affiliate Infrastructure Finance and Insurance Brands Have Been Missing
Affiliate and partner programs have quietly become one of the most reliable growth channels in financial services. Lenders, prop trading firms, wealth managers and insurance groups are all discovering that referral-led acquisition can outperform paid media on both cost and quality of customer. The catch is that finance and insurance come with a set of […]
Why Distribution Matters as Much as Creation: Getting Your Content Seen in Financial Services
Financial services and insurance firms have become much better at creating content over the last few years. Compliance and marketing teams are now more adept in producing useful, accessible thought leadership within appropriate regulatory controls, marketing budgets have shifted towards content-led marketing, and most regulated firms publish a steady stream of articles, guides and commentary […]
Building AI Agents in UK Insurance and Finance: Why “Move Fast” Doesn’t Work Here
Every board pack in financial services now has an AI agenda item. Every marketing team is being asked to “do something with agentic AI.” And every CEO knows that the firms who get this right first will have a genuine advantage in cost, speed and customer experience. The problem isn’t ambition. It’s that AI agents […]
Is AI-Generated Insurance and Personal Finance Content “Advice” Under UK Law?
When someone asks a chatbot which life insurance policy suits their circumstances, or how much they should be putting into a pension, could the response amount to regulated financial advice? The answer hinges on what’s actually said, not on who — or what — says it. The legal test hasn’t changed Whether content is generated […]
How to Build an Affiliate Programme for a Finance or Insurance Startup
An affiliate programme lets comparison sites, finance bloggers, cashback platforms, and content publishers drive qualified traffic to your product — paid only when it converts. For finance and insurance brands, this makes acquisition cost predictable and scalable without the auction-driven volatility of paid media. Unlike referral marketing, which relies on your existing customers, affiliate marketing […]
How to Build a Referral Programme for a Finance or Insurance Startup
A referral programme turns existing customers into an acquisition channel — rewarding them for recommending your product to people they know. For finance and insurance brands, this is one of the highest-trust, lowest-cost ways to grow, because people buy financial products on recommendation more than almost any other category. Done properly, a referral programme reduces […]
The best affiliate networks for UK insurance and finance brands
Choosing the right affiliate network is one of the most consequential decisions you will make when setting up or relaunching a finance or insurance affiliate programme. The network determines which publishers you can access, what tools you have to manage the programme, what it costs to get started, and how much support you will receive. […]
