If you build websites for finance, insurance or fintech clients, you’ll know the pattern: the design is signed off, the build is on track, and then everything grinds to a halt because the client hasn’t delivered the copy. Weeks pass. Launch dates slip. And often what finally lands isn’t fit for a regulated audience anyway.
That gap is exactly where our partner program sits.
Speedie Consulting is a partnership marketing and content consultancy working exclusively with FCA-regulated finance, insurance and fintech brands. We don’t build websites. We write, structure and manage the content that goes into them — and we partner with agencies like yours so your clients never have to be the bottleneck again.
The Problem With Waiting on Client-Supplied Content
Most web design and development agencies aren’t set up to write regulated financial content — and honestly, most shouldn’t try to be. Getting FCA-aware copy right takes specific knowledge: what needs a risk disclaimer, how to describe a product without straying into advice, what compliance teams will and won’t sign off, and how to write clearly about affiliate, referral and partnership programs without creating regulatory exposure.
So the content gets left to the client. And the client — a broker, an insurtech, a lender — is busy running their business, not writing web copy. The result is predictable: content becomes the critical path item that decides when a project actually goes live, no matter how well the design and build stages went.
What Partnering With Us Actually Changes
Projects move on your timeline, not the client’s.
Once content isn’t the thing everyone’s waiting on, your build schedule stops being hostage to someone else’s to-do list. We can work in parallel with your design and development phases, so copy is ready when the templates are.
The content is built for a regulated audience from the start.
We work exclusively with FCA-regulated and financial-adjacent clients, so every page is written with compliance requirements, risk-averse buyer behaviour, and the realities of insurance and fintech sales cycles already factored in — not bolted on as an afterthought.
It’s an additional revenue stream, not a cost centre.
Whether you refer the work to us directly or white label it as part of your own offer, content becomes something you can quote for and profit from, instead of a scope gap you either absorb for free or leave the client to sort out themselves.
You get an experienced content team, not a generalist copywriter.
Every piece of content we produce is written by people who understand regulated finance and insurance content specifically — not a freelancer picking up FCA terminology for the first time on your client’s project. We know what triggers a compliance rewrite, how to write about products and risk without straying into advice, and how to keep copy clear and commercial without cutting corners on regulatory accuracy. That’s the difference between content that goes live first time and content that bounces back from compliance three times before launch.
Two Ways to Work Together
White label.
We write and structure the content under your agency’s name. Your client sees one point of contact — you. We stay in the background, delivering on your timeline and to your brief.
Referral partner.
We work directly with your client under the Speedie Consulting name, credited as your recommended content partner. You stay focused on design and build; we handle content, and content marketing strategy as required.
Either way, the commercial arrangement is straightforward and built to make the partnership worth your while — not just a favour you’re doing your client.
Where This Fits Best
This partnership works particularly well if you build for:
- FCA-regulated insurance brokers and MGAs
- Funded insurtechs and fintechs
- Lenders, wealth platforms, and payment businesses
- Any client whose site needs affiliate, referral, loyalty, or co-branded partnership program content
If content has ever been the reason one of your projects slipped, or you’ve had to turn down a lead because the client needed “proper” regulated copy you couldn’t confidently deliver, that’s the gap we fill.
