How Ecommerce Brands Can Use Affiliate Programs to Accelerate Their Go-To-Market Motion
As Ecommerce competition intensifies and paid acquisition costs continue to rise, brands are rethinking how they go to market. One channel that has quietly evolved into a core GTM lever is affiliate marketing. No longer just coupon sites and cashback portals, modern affiliate programs can power creator partnerships, B2B referrals, content-driven discovery, and performance-based brand […]
10 Proven Ways to Find B2B Affiliates for Your Affiliate Program
Most B2B affiliate programs don’t fail because the product isn’t good enough. They fail because the program is built on the wrong assumption—that affiliates are a passive channel you can turn on and wait for results. In reality, the B2B affiliate programs that drive real revenue are intentionally recruited, tightly aligned, and treated as long-term […]
Why AI Optimization Is Surpassing Traditional SEO: A UK Perspective
1. AI Overviews Are Decimating Click-Throughs A UK study reported by The Guardian found that AI-generated summaries (so-called “AI Overviews”) at the top of Google results pages have reduced click-through rates to news sites by up to 80%. Some outlets recorded desktop traffic declines of over 56% and mobile traffic drops of 48% when AI […]
Rethinking Growth: Why Partner Marketing Is a Strategy – and Affiliate Marketing Is Just One Tactic
In the rush to drive growth, marketers often double down on tactics that promise fast ROI. One of the most common is affiliate marketing – a proven, scalable performance channel. But in the process, many organisations miss a bigger opportunity: They confuse partner marketing with affiliate marketing, treating them as interchangeable when in fact, they […]
How Local Businesses Can Use Partnership Marketing to Grow
When you’re running a local business, your resources—time, money, and marketing muscle—are limited. But there’s a powerful, often underused way to grow without doubling your workload: partnership marketing. Partnership marketing is about teaming up with other businesses or individuals to promote each other in a way that benefits both parties. Done right, it can help […]
Unlocking Revenue Through Smart Partnerships: A Guide for Startups
When you’re a startup or an early-stage business, every pound counts. While you’re building out your own product or service and growing your customer base, there’s a powerful and often underused revenue stream that can help fill the gap: partnering with other businesses. Rather than waiting months (or years) for your offering to mature, you […]
Finance and insurance websites: Are you facing any of these common content issues?
If you manage digital content for a finance or insurance website, you’ll know just how hard it is to balance regulatory compliance, SEO performance, and customer engagement — all while keeping your site fresh and up to date. Here are five signs your website might need a content upgrade — and how professional copywriting support can make a […]
Productivity hacks every busy copywriter needs — especially for finance content
Whether you’re writing product pages for insurers or compliance-friendly blog posts for IFAs, finance content demands clarity, focus and a sharp brain. But when your to-do list is never-ending and creative energy is in short supply, how do you stay on track? Here are five tried-and-tested productivity tips designed to help copywriters like you stay focused, efficient, […]
Using affiliate and referral strategies to grow a B2C fintech company
In the competitive world of consumer fintech, standing out from the crowd and driving user acquisition requires a smart, multi-channel strategy. Two powerful tools in the growth toolkit are affiliate marketing and referral programmes. While these terms are sometimes used interchangeably, they are distinct in structure, purpose, and execution. Used together, they can deliver exceptional […]
Why choosing a smaller agency is (in our opinion!) a smart move for finance and insurance content
When it comes to sourcing high-quality finance content, the size of your agency doesn’t always reflect the value you’ll receive. In fact, working with a smaller, specialist team can bring more benefits than you might expect — especially in a sector as complex and regulated as finance. At Speedie Consultants, we’ve been crafting compliant, effective […]
