BROWSE:
If you run performance marketing for a brand, an agency, or a portfolio of businesses, you’ve almost certainly weighed up the same question at some point: do we join an established affiliate network like Awin or CJ, or do we build our own? For years, the default answer was “just
Affiliate marketing can be an extremely effective customer acquisition channel for insurance businesses. But that doesn’t mean every insurance business should launch an affiliate programme. One of the mistakes I see businesses make is starting with the wrong question. They ask: “Which affiliate platform should we use?” Or: “How do
Affiliate and partner programs have quietly become one of the most reliable growth channels in financial services. Lenders, home equity providers, challenger banks and insurance brands are all discovering that referral-led acquisition can outperform paid media on both cost and quality of customer. The catch is that finance and insurance
For finance and insurance brands, affiliate marketing can be one of the most cost-effective ways to acquire customers. Comparison sites, brokers and content publishers often have the trust and search visibility that would otherwise be expensive to build through paid media or other acquisition channels. Most Programs start life on
Affiliate and partner programs have quietly become one of the most reliable growth channels in financial services. Lenders, prop trading firms, wealth managers and insurance groups are all discovering that referral-led acquisition can outperform paid media on both cost and quality of customer. The catch is that finance and insurance
Choosing the right affiliate network is one of the most consequential decisions you will make when setting up or relaunching a finance or insurance affiliate programme. The network determines which publishers you can access, what tools you have to manage the programme, what it costs to get started, and how
Affiliate marketing is one of the most cost-effective ways to grow a finance or insurance business. You only pay when someone delivers a result — a lead, a sale, an account opening. There are no wasted impressions, no upfront media costs, and no guessing whether your spend is working. But
Introduction Rising ad costs have made paid acquisition harder to justify for most Shopify merchants. Cost-per-click on Meta and Google continues to climb, yet two of the most effective customer acquisition channels remain dramatically underused: affiliate marketing and referral programs. Both are performance-based — you only pay when a sale
There’s a moment most founders experience — usually around the time the initial marketing budget starts to feel tight — where someone in the room says: “We should be doing affiliate marketing.” Or maybe it’s referrals. Or a co-brand deal with a bigger player in the space. It sounds like
As Ecommerce competition intensifies and paid acquisition costs continue to rise, brands are rethinking how they go to market. One channel that has quietly evolved into a core GTM lever is affiliate marketing. No longer just coupon sites and cashback portals, modern affiliate programs can power creator partnerships, B2B referrals,
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