If you manage digital content for a finance or insurance website, you’ll know just how hard it is to balance regulatory compliance, SEO performance, and customer engagement — all while keeping your site fresh and up to date.
Here are five signs your website might need a content upgrade — and how professional copywriting support can make a measurable difference.
1. Low rankings for competitive industry keywords
The finance and insurance industries are some of the most competitive when it comes to SEO. If your site isn’t ranking for high-intent terms — like “public liability insurance,” “B2B mortgage advice,” or “investment portfolio management” — you’re missing valuable traffic.
What helps:
- SEO-optimised copy built around search intent
- Strategic keyword integration without overstuffing
- Content tailored to both humans and algorithms
2. Poor engagement or high bounce rates on key pages
If users are landing on your website but quickly leaving, there may be a disconnect between what they expect and what they’re seeing. Content that’s too vague, outdated, or unstructured won’t convert — no matter how good your offer is.
What helps:
- Clear messaging and well-structured copy
- Internal linking to guide users deeper into your site
- Strong, visible calls to action (CTAs) that drive results
3. Uncertainty around FCA-compliant content
In finance and insurance, FCA compliance isn’t optional — it’s essential. But creating engaging, persuasive content that also meets regulatory standards can be a minefield if you’re not experienced.
What helps:
- Working with copywriters who understand the FCA’s guidance
- Avoiding misleading claims or unsubstantiated promises
- Ensuring all content is accurate, fair and not misleading
4. Outdated or unsubstantiated information in your copy
Using out-of-date figures, broken links, or vague stats can damage your credibility — especially in finance. Users (and search engines) expect accurate, up-to-date, and well-sourced content.
What helps:
- Regular content audits
- Fact-checking and source substantiation
- Clear disclaimers and updates for regulatory or policy changes
5. A lack of fresh content, but no time to create it
If you know your site needs new finance content — blogs, guides, service pages or newsletters — but you’re short on time or don’t know where to begin, you’re not alone. It’s one of the most common challenges for in-house marketers in finance.
What helps:
- An experienced content partner who can take the lead
- Ongoing blog schedules or content calendars
- Done-for-you email newsletters that build brand loyalty
How Speedie Consultants can help
If you’re responsible for content in a B2B or B2C financial services or insurance business, here’s how we can support you:
- Produce FCA-compliant, SEO-optimised content that’s accurate, engaging and tailored to your audience
- Improve on-page performance with structured content, internal linking and compelling CTAs
- Audit your site to uncover content gaps, keyword opportunities and technical SEO fixes
- Write and manage regular blogs, articles, and newsletters that keep your brand front of mind
We’ve been creating effective finance and insurance content since 2003 — and we’re proud of the long-term relationships we’ve built with happy clients.
