26 questions retail insurance brands ask about starting or scaling an affiliate programme — answered straight, no fluff. Getting Started Q. We already get most of our volume from Compare the Market, GoCompare, MoneySuperMarket — why would we need an affiliate programme on top of that? A. Aggregators capture people

If you build websites for finance, insurance or fintech clients, you’ll know the pattern: the design is signed off, the build is on track, and then everything grinds to a halt because the client hasn’t delivered the copy. Weeks pass. Launch dates slip. And often what finally lands isn’t fit